Achieving our 2025 strategy

  • Committed to Growth, with Purpose
  • Effectively implementing our strategy
  • What makes our strategy
  • Our 2022 key achievements
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Our 2025 strategy, Committed to Growth, with Purpose outlines our intention to deliver growth in partnership with our customers, achieve ambitious financial targets, while also making progress on our longer term purpose ambitions in the areas of creations, nature, people and communities.

Our 2025 strategy, derived from our purpose, sets out our roadmap to deliver sustainable value creation over the next five years for all our stakeholders. It is powered by three core growth drivers and four growth enablers, and supported by our focus on Excellence, Innovation.

Effectively implementing our strategy
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“We have effectively implemented our strategy across our growth drivers and enablers, and the key themes we identified have been proven to be the right ones.” 

Gilles Andrier, Chief Executive Officer

What makes our strategy
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Our 2025 strategy

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At the core of our business is our relationship with our customers. Providing them with creative, innovative and sustainable solutions that are loved by consumers is what motivates us every day.

Going beyond our current portfolio to further expand into nutrition, food ingredients and beauty.

          Expand the portfolio

Maximise mature market opportunities at the same time as extending our high growth market leadership.

    Focussed market strategies

Embracing opportunities in today’s more fragmented customer landscape and driving growth in the local and regional customer segment.

         Extend customer reach

Expanding strategic relationships with suppliers, start-ups and partners; enhancing co-creation with customers.

We create inspiring solutions for happier, healthier lives

Focusing on climate, water and biodiversity preservation; and further embedding environmental sustainability in our product portfolio.

We show our love for nature through impactful actions

Nurturing a diverse and inclusive workforce; evolving workplace trends; caring for employee health and wellbeing.

We nurture a place where we all love to be and grow

Bringing benefits to the communities where we source and operate and continuing our efforts in sourcing responsibly.

We bring benefits to all communicaties that work with us

Delivering the highest standards across our value chain, from operational and financial performance to the delivery of a superior customer experience.

Excellence, innovation, simplicity – in everything we do

Our 2022 key achievements
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Growth driver #1 – Expand the portfolio

We’re expanding our traditional portfolio of flavours and fragrances, naturals and delivery systems into nutrition, food ingredients and beauty. This broader offering helps our customers better respond to consumer demand for products that support health and wellbeing, positive ageing and changing lifestyles while meeting their expectations around ethical and responsible business issues.



Leading position in the natural colour business

We continued to strengthen our portfolio in the natural colour space. Givaudan and DDW combined forces to create the broadest palette of natural colours ever, aiming to take a leading position in the natural colour business for key colours and enhancing our leadership in delivering multisensorial food experiences consumers love.


Encapsulation capabilities strengthened

We strengthened our encapsulation capabilities for active cosmetic ingredients with the acquisition of 48% of Nanovetores Group.


Strengthening our sustainable fragrance ingredients

Our strategic collaboration with LanzaTech will enable the development of sustainable fragrance ingredients from renewable carbon.


Expanding plant-based texturisers

A commercialisation agreement with Fiberstar for a new citrus-based texturising ingredient. This collaboration will support the expansion of Givaudan’s Taste & Wellbeing portfolio and help expand plant-based texturising ingredients to new markets.

Growth driver #2 – Extend customer reach

The trend for smaller and local brands is driving growth in the local and regional customer segment alongside a continued potential with larger international and global customers. We want to provide more tailored approaches to meet the wider range of customer needs in this rapidly changing and more fragmented landscape.


CSI centre in Johannesburg

Unlocking evolving consumer needs

Opening of a new Consumer & Sensory Insights (CSI) centre in Johannesburg, South Africa to unlock evolving consumer needs, local differences and sensory expectations and create food experiences loved by consumers.

Integrated fragrance encapsulation centre in Singapore

Integrated centre to support our customers' growth

Inauguration of our first integrated fragrance encapsulation centre in Singapore, underscoring our commitment to the Asia Pacific region. This holistic centre will sustain our innovation, operational reliability and internal agility to effectively support our customers’ growth.

Growth driver #3 – Focussed market strategies

We’re responding to growth forecasts in global consumption and investing in high growth markets to ensure greater proximity to our customers and develop further understanding of local consumer preferences. We plan to maximise mature market opportunities over the next five years and extend our high growth market leadership, particularly in China.


Customer foresight

Meeting future consumer needs

Launch of our Customer Foresight futurescaping platform to leverage big data, artificial intelligence (AI) technology and Givaudan’s deep expertise to meet future consumers needs.


Artificial intelligence helps fragrance co-creation service

Collaboration with Tmall Innovation Centre (TMIC) to launch the fragrance industry’s first AI-powered fragrance co-creation service in China – ’Creatogether’.

Excellence, Innovation & Simplicity – in everything we do

From excellence in operational and financial performance to the delivery of a superior customer experience, we aim to deliver the highest standards across the value chain. Innovation is our lifeblood, from creating differentiating solutions that address our customers’ challenges to leading the way in areas such as biotechnology and digitalisation. At the centre of everything we do are our customers.



Integration process of acquired companies

Further progress in integrating recently acquired companies on our platforms such as SAP and GBS, as well as on our creation, development and commercial systems.


Sustainable, natural and clean-label citrus flavours

Launch of BioNootkatone, a breakthrough ingredient that answers market demand for sustainable, natural, clean-label citrus flavour without the cost and supply volatility of traditional citrus extracts.

Givaudan Vernier

Environmental fate laboratory in Vernier

Investment in a fully-certified internal environmental fate laboratory in Vernier, enabling in-house expertise in developing renewable and biodegradable fragrance technologies.

Integrated fragrance encapsulation centre in Singapore

Green Mark Gold certification

We obtained the Green Mark Gold certification for our integrated encapsulation centre in Singapore, demonstrating our high standards in tackling responsible energy consumption challenges.