Creating unforgettable food experiences
Defining ‘Feel Good’, ‘Does Good’ and ‘Imagine’ food experiences.
Consumer preferences evolve rapidly, and today, more than ever, people seek holistic food experiences that optimise health, enjoyment, and the planet.
At Givaudan, we define food experiences as the many multi-sensorial events that take place as consumers interact with their food and beverages. In collaboration with our customers and innovation partners around the world, we leverage the latest consumer insights, science and technology to create unforgettable food experiences today, while shaping the food experiences of tomorrow through the three main pillars of ‘Feel Good’, ‘Does Good’ and ‘Imagine’.
Experiences to spark all the senses
Our efforts in ‘Feel Good’ experiences are built around essentials of taste, colour, preservation and texture, allowing us to create foods and beverages that spark all the senses. Consumers increasingly expect delicious taste, eye-catching colours, silky textures and crisp freshness. Our wide portfolio of natural, recognisable ingredients helps customers meet consumers’ evolving tastes and preferences, addressing a range of sensory experiences with clean label products, as an example.
Enhancing the nutritional value of food
Givaudan’s industry-leading portfolio of natural solutions allows us to go beyond great tasting food experiences to provide ingredients that enhance the nutritional value of food and support healthy living. Some ingredients allow for the reduction of potentially undesirable ingredients such as fat, sugar, and salt without compromising on taste. Other ingredients, such as vitamins, minerals and natural botanical ingredients, can be added to improve the nutritional value of food and support intuitive and clinically proven health benefits that customers want.
As an example, Givaudan’s Nutri TasteSolutions® Sodium programme, helps our customers to meet consumer demand for snacks, sauces and ready meals with less salt, while maintaining great flavour. We also work with our customers to create products that incorporate natural botanical ingredients, such as healthy beverages with guarana or yerba mate to support energy and cognition.
Anticipating future challenges and expectations
Our ‘Imagine’ food experiences are based on integrated solutions that add value by bringing together combinations of taste, sense, nutrition and other technologies, as well as innovative programmes, tools and technologies that provide insights and spark innovations for new food experiences.
From interest in more mindful and planet-friendly diets to helping consumers achieve their wellbeing goals, we have already seen the food and beverage market being transformed by rapidly changing needs. Meeting these vast expectations requires a new kind of thinking, and tools such as our Customer Foresight platform addresses this need. Leveraging extensive human expertise, big data and artificial intelligence (AI), it allows us to anticipate future challenges and consumer expectations. As the platform continues to learn through AI, it will be able to provide actionable foresight that extends a decade or more into the future.
As consumer needs continue to evolve, our customers benefit from our vast portfolio of solutions across flavours, taste, functional and nutritional solutions, combined with our deep expertise, advanced tools and technologies and our unique collaboration with customers and partners.
The result: game changing food and beverage experiences consumers love.
Sweet Smart Masterclass
We launched three new video episodes of our free masterclass for sugar reduction professionals.
Classes helped educate customers on sugar reduction topics including: using artificial sweeteners, sweetness solutions from novel sources, and how to measure sweetness perceptions to ensure the success of their innovations.
Amaize® Orange Red new launch
Our new natural colour, Amaize® Orange Red, comes from a non-GM purple corn hybrid grown and extracted in North America.
It provides an orange-red hue with a neutral taste to better replace synthetics.
The new colour complements our existing range of brilliant natural colours for multisensorial food and beverage experiences.
Plant Attitude Challenge
We collaborated with our protein innovation ecosystem on a special challenge to decrease the costs of one of their alternative protein recipes without compromising on taste.
The Plant Atittude Challenge brought together the UC Berkeley and five start-ups from around the world with the aim of shaping the future of alternative proteins and encouraging more planet-friendly diets.