Delivering on our 2025 strategy
Our 2025 strategy ‘Committed to Growth, with Purpose’ is our roadmap to deliver sustainable value creation for all our stakeholders.
Our intention is to deliver growth in partnership with our customers, achieve ambitious financial targets, while also making progress on our longer term purpose ambitions in the areas of creations, nature, people and communities.
Our 2025 strategy is powered by three core growth drivers and four growth enablers, and supported by our focus on excellence and innovation.
“We have effectively implemented our strategy across our growth drivers and enablers, and the key themes we identified have been proven to be the right ones.”
Gilles Andrier, Chief Executive Officer
Our 2025 strategy
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GROWING TOGETHER WITH OUR CUSTOMERS
At the core of our business is our relationship with our customers. Providing them with creative, innovative and sustainable solutions that are loved by consumers is what motivates us every day.
Going beyond our current portfolio to further expand into nutrition, food ingredients and beauty.
Maximise mature market opportunities at the same time as extending our high growth market leadership.
Embracing opportunities in today’s more fragmented customer landscape and driving growth in the local and regional customer segment.
Expanding strategic relationships with suppliers, start-ups and partners; enhancing co-creation with customers.
Focusing on climate, water and biodiversity preservation; and further embedding environmental sustainability in our product portfolio.
Nurturing a diverse and inclusive workforce; evolving workplace trends; caring for employee health and wellbeing.
Bringing benefits to the communities where we source and operate and continuing our efforts in sourcing responsibly.
Delivering the highest standards across our value chain, from operational and financial performance to the delivery of a superior customer experience.
Excellence, innovation, simplicity – in everything we do
We’re expanding our traditional portfolio of flavours and fragrances, naturals and delivery systems into nutrition, food ingredients and beauty. This broader offering helps our customers better respond to consumer demand for products that support health and wellbeing, positive ageing and changing lifestyles while meeting their expectations around ethical and responsible business issues.
KEY ACHIEVEMENTS IN 2024
Integrating Sense Colour
We finalised the integration of DDW the Color House, to create Givaudan Sense Colour, a business unit dedicated to
colours. This strengthens our global leadership, expanding our capabilities in creating quality natural colour solutions that result in beautiful food and beverage experiences.
Preparing smoke-free ingredients
New EU regulations on primary smoke flavourings will take effect starting in 2026, and we are ready with a full toolkit of smoke-free ingredients for our customers. Our holistic approach helps our customers create delicious products with consumer-friendly labels.
New sugar reduction and plant-based foods ingredients
We introduced diverse innovations to expand our portfolio of tools and ingredients for creating healthier, more nutritious solutions that respond to changing consumer preferences. This included new ingredients for sugar reduction, alternative dairy mouthfeel, natural energy, and taste solutions in the areas of vegan fish, vegan cheese and high impact grills.
Launch of Neuroglow™, a new active ingredient for the skin
We launched Neuroglow™, a breakthrough active ingredient. It boosts melanin and wellbeing molecules like beta-endorphin, vitamin D and oxytocin, allowing it to safely replicate all the positive effects of the sun. It provides a quick and efficient solution for products giving the skin a healthy glow while uplifting mood and positive emotions.
Launch of Illuminyl™ 388, a new biotech-enhanced molecule
Our new biotech-enhanced molecule, Illuminyl™ 388, is designed to address the challenges of skin pigmentation. Simultaneously targeting multiple skin pigmentation pathways, the molecule demonstrates our commitment to inclusivity in skincare innovation by creating a holistic luminous effect to diverse skin types from Africa, Asia, India, and Europe.
The trend for smaller and local brands is driving growth in the local and regional customer segment alongside a continued potential with larger international and global customers. We want to provide more tailored approaches to meet the wider range of customer needs in this rapidly changing and more fragmented landscape.
KEY ACHIEVEMENTS IN 2024
Launching Givaudan’s Health & Nutrition Hub
We launched our new Givaudan’s Health & Nutrition Hub, a dedicated customer website. It allows our customers to discover the science, benefits, and sourcing stories behind our natural, botanical ingredients and get inspired to co-create innovative wellness experiences that consumers will love.
Driving food innovation with MISTA and Bühler
In collaboration with MISTA and Bühler, we opened a state-of-the-art extrusion hub at the MISTA Innovation Center in San Francisco. This expands MISTA’s capabilities in driving food innovation and offers companies the opportunity to conduct effective product development trials for their extruded products.
Acquiring b.kolormakeup & skincare
We completed the acquisition of b.kolormakeup & skincare, a specialist in developing and producing finished make-up and skincare products. This acquisition enhances our innovative make-up formulations and broadens our capabilities in skincare, strengthening our offering for Consumer Packaged Goods, Indie, and Luxury Brands.
We’re responding to growth forecasts in global consumption and investing in high growth markets to ensure greater proximity to our customers and develop further understanding of local consumer preferences. We plan to maximise mature market opportunities over the next five years and extend our high growth market leadership, particularly in China.
KEY ACHIEVEMENTS IN 2024
Groundbreaking of a production facility in Indonesia
We announced the groundbreaking of a new state-of-the-art production facility in Cikarang, Indonesia, reinforcing our commitment to the Southeast Asia region. The site will focus on producing a wide range of savoury, sweet, and snack powders, as well as infant nutrition solutions. This expansion enables us to seize growth opportunities through closer collaboration with our regional customers.
Opening a new creation lab in Turkey
We expanded our offices and capabilities in Istanbul with a new state-of-the art creation lab. This enhances our ability to co-create with customers and tailor flavours to Turkish preferences.
Extending our snack creation labs in Poland
In Poland, we are extending our labs space for snacks creation and also enhancing our co-creation space to ensure a superior customer experience.
Launching of fragrance ingredients facility in India
Our new Mahad fragrance ingredients facility, a key development of our joint venture with Privi Speciality Chemicals
Limited, will manufacture a diverse portfolio of value-added products, with a planned ramp-up of activities over the next two to three years.
Opening of our fine fragrance creative centre
We announced the opening of L’Appartement 125, our new dedicated fine fragrance creative centre in Shanghai, China. This will foster co-creation between our perfumers and Chinese brands, setting a new standard for fragrance development in the region.
Expanding our production facility in Mexico
We inaugurated our newly expanded production facility at our Pedro Escobedo site, underscoring our commitment to enhancing our encapsulation technologies and meeting the growing demands of our customers in the Latin American market, and also worldwide.
From excellence in operational and financial performance to the delivery of a superior customer experience, we aim to deliver the highest standards across the value chain. Innovation is our lifeblood, from creating differentiating solutions that address our customers’ challenges to leading the way in areas such as biotechnology and digitalisation. At the centre of everything we do are our customers.
KEY ACHIEVEMENTS IN 2024
Raw material purchase order lifecycle
Through cross-functional collaborative efforts, we have increased the visibility of our inbound supplies and allowed for better tracking of deliveries at all stages of the raw material purchase order lifecycle. This enabled our teams to improve service levels to customers by improving transportation lead times and proactively managing open purchase orders, reinforcing our commitment to delivering excellence.
Scaling up cellular agriculture products in Switzerland
We officially opened The Cultured Hub, in collaboration with Bühler and Migros, in Kemptthal, Switzerland. The new facility helps start-ups accelerate their development and scale-up of cellular agriculture products, including cultured meat, fish and seafood, and precision fermentation.
Leveraging AI across our value chain
We are leveraging our innovative AI tools to augment human capabilities across key processes in our entire value chain. These tools streamline operations, shorten time-to-market for projects and initiatives, and boost employee creativity. However, the human touch remains essential for ensuring accuracy, authenticity, and preventing biased content. We have developed an AI ethics policy to ensure responsible and ethical use of these tools.
Opening a new space for our Digital Factory in Paris
We opened our new space for our Digital Factory enhancing our commitment to digital transformation and collaborative customer solution design. Located in the centre of Paris, the groundbreaking technological tools and collaborative workspaces are strategically positioned close to key technology partners, valued customers, and Givaudan sites, fostering collaboration and innovation.