Improving livelihoods in jasmine production
Jasmine, with its complex, sensual and honeyed aroma, is the heart of the perfumers’ palette, providing a steady source of income for entire villages nestled along Egypt’s Nile Delta.
Our two main suppliers of Jasmine Grandiflora in Egypt work with numerous smallholders, forming a tapestry of farming communities that rely on the seven-month bloom of jasmine for a stable livelihood. Challenges arise amongst the fragrant blooms, however. Insects and pests pose threats to the jasmine crops, and many farmers lack the knowledge needed to use agricultural products effectively while ensuring their health and minimising environmental impact.
Jasmine production also raises concerns about labour conditions and human rights. The labour-intensive process, which begins around 3 a.m. when jasmine starts to bloom, involves handpicking each delicate flower. This practice, while rooted in tradition, brings potential challenges for workers, especially concerning issues like child labour. It is noteworthy that women and the elderly often contribute to the jasmine-picking workforce. That is why it is essential to acknowledge and address the complexities that accompany its cultivation.
“We care deeply about the responsible production of our natural ingredients and the impact on farmers, workers, their families, and the wider community.”
Engaging with our suppliers and conducting external assessments of this vulnerable supply chain have highlighted the need for continuous improvements. Working closely with our suppliers, we are focused on increasing farmers’ awareness in key areas such as human rights, labour standards, health and safety, and good agricultural practices.
Our primary jasmine suppliers underwent an evaluation of their social and environmental practices following the UEBT standard. This standard focuses on botanicals, including plants and other unique raw materials derived from biodiversity. The assessment affirmed the already-established sustainable practices and provided a groundwork for collaborating with our partners on ongoing plans to improve the supply chain.
A first step: sustainable agriculture and livelihoods
In 2019, we began a four-year project through a partnership between the Givaudan Foundation, a key supplier, and an organisation specialised in environmental and social training. The focus was on promoting sustainable agricultural practices, protecting the health of farmers and workers, and ensuring their incomes.
By 2023, 428 smallholders had been supported in pioneering regenerative agricultural practices in plant protection and fertilisation. This programme, coupled with ongoing coaching, empowers farmers to address pests and insects in a safer and more sustainable manner. Furthermore, it enhances their understanding of agricultural techniques, ensuring a viable and prosperous future.
Further action: engaging on human rights
We took further action in 2023 aimed at advancing human rights, addressing child labour risk, and improving working conditions, health and safety. Givaudan professionals in procurement, agronomy and responsible sourcing carried out field visits along with our suppliers to review the measures they had already put in place. We provided our suppliers with training on Givaudan’s Human Rights Policy and our expectations, and engaged with them on the issue of child labour risk management.
Through 2024 we will continue to engage with our key suppliers on this work; for example, through a joint project with support from external human rights experts. This is part of our journey of continuous improvement in a constantly changing operating environment.