Creating the feel-good factor
Every day, our creations inspire emotions and touch millions of lives. We aim at providing food experiences and inspiring fragrances that promote wellbeing for the body, mind and planet.
Our Taste & Wellbeing creations incorporate a portfolio of products across flavours, taste, and functional and nutritional solutions to provide support for healthier living. We do this by improving the nutritional profile of our customers’ recipes, adding more essential nutrients such as vitamins, minerals and fibres and removing undesirable ingredients such as sugar, salt or fat, without compromising taste and appeal.
We have high expectations for our Fragrance & Beauty creations. Not only do they need to smell great, they need to bring wellbeing benefits to consumers and be good for the planet. Our scents should positively influence consumers’ feelings and contribute to their sense of self-esteem. Achieving this requires a unique blend of innovation, perfumery expertise and scientific research.
Optimising wellbeing with the goodness of oats
Consumers in many countries are increasingly aware of the importance of gut health and the role of dietary fibre, like that found in oats, in promoting their digestive health and supporting their overall wellbeing.
One of our most recent innovations is OatWell™, a unique prebiotic fibre ingredient that harnesses the natural goodness of oats to help deliver nutritious and delightful food experiences in everything from crispy cereals to fibre-rich breads. Backed by extensive research and clinical studies, the oat beta-glucan found in OatWell™ has demonstrated its ability to support both heart health and digestive health, while helping to maintain healthy blood sugar levels. Several of these benefits are supported by authorised health claims in Europe and the USA.
In addition to being good for the body, OatWell™ ingredients are also good for the planet. Transparently and sustainably sourced, OatWell™ is natural, minimally processed and sustainably manufactured.
Putting consumers at the heart of a solution to malodour
Malodour has a negative effect on self-confidence, mood and wellbeing, and hair malodour in particular concerns 61% of people around the world. We aim to transform malodorous moments in people’s lives through the fragrances in our Zap portfolio, a platform of patented technologies to enhance a variety of home, personal and fabric care products manufactured by Givaudan customers.
Hair malodour is a multifactorial issue which can be worsened by pollution, stress and head coverings. In 2023 we launched ScalpSure™ to address consumers’ need for solutions to this common source of unease.
At the start, we wanted to gain a deep understanding of scalp malodour to be able to meet the varying challenges of consumers’ hair. Our malodour expert teams undertook extensive research, engaging directly with consumers to experience the daily issues with their hair. By pushing the boundaries of research in this way, we were able to develop an effective solution, which was validated by a panel of olfactive experts, sensory panellists and consumers who carried out at-home testing. The result is a fragrance technology allowing us to create fragrances that both counteract scalp malodour and provide a delightful, scented experience, enhancing lives across borders and cultures.