The House of Naturals enhances our natural ingredients expertise
Naturals are at the heart of our fragrance creation.
In June 2024, Givaudan launched the House of Naturals (HoN), a new entity poised to help us provide top quality ingredients through innovative extraction techniques that expand the fragrance palette available to Givaudan’s perfumers. A holistic approach to naturals that reflects our deep respect for nature and the growing demand for eco-conscious fragrances, HoN will enable the creation of sustainable fragrances that delight and inspire perfumers, customers and consumers around the world.
Sourcing with minimal impact
We are committed to finding top-quality solutions with minimal environmental impact. These goals require that we focus on responsible sourcing, using biotech as one of the innovative alternatives to botanical extraction methods, and expanding our capabilities through partnerships in countries of origin.
The four pillars of House of Naturals: integrating expertise and innovation
House of Naturals addresses this need by combining the expertise and creativity of teams from four crucial areas to support the development of ingredients that consistently feature quality, craftsmanship and highly sustainable processes. Based on the pillars of Agronomy, Innovation, Operations placing perfumers at the heart of our approach, HoN helps us implement structural and operational improvements, from field to fragrance.
The agronomy pillar is underpinned by Givaudan’s Agronomy department, which works closely with farmers and suppliers to share expertise and knowledge. Supported by the Sourcing4Good programme, it ensures that ingredients are responsibly sourced. This connection allows the Company to have a direct impact on the entire supply chain, from the cultivation of raw materials to the final product.
The Innovation pillar is based on work carried out by our team of scientists who, with a network of partners, develop new and green[er] extraction methods, bolstering innovation by developing techniques that allow for the creation of exceptional and responsible ingredients. The blossom[lab]™, a one-of-a-kind mobile laboratory that allows our fragrance experts to test extraction methods directly in the regions where they source the most valuable perfumery ingredients, also contributes to the transformation of how the industry creates new natural products.
The pillar of operations and quality serves to bridge innovation, engineering, and tradition, ensuring that Givaudan can consistently deliver products that meet the highest standards and cater to the specific needs of customers.
Naturals are at the heart of our fragrance creations
Producing and refining extraordinary natural ingredients is also key to fuelling the boundless imagination of our perfumers. These olfactory artists are involved in every step of the HoN journey, helping us shape the future of fragrance creation and pushing the boundaries of what is possible with natural ingredients through their expertise.